Slapping words on a page won’t ensure good communication, just as mashing your hands across a piano won’t make for a pleasant composition. - Jason Santa Maria, A List Apart
Finding Your Voice
Copy should have a tone. Whether it's conversational, professional, welcoming - how words are put together conveys just as much as the words themselves.
Getting to know the business, the message and the audience is our foundation for great copy. When we write copy for you we'll look at your business, review past communications, look at your target market and devise a content strategy focused on what the message is and how to best convey it.
Copywriting = Readable
When was the last time you read an entire webpage?
Think about it. Been a while? That's the case for most of us. The truth is, we skim.
Skimming means you have less words to get your message across. This is why copywriting is so important to websites. Sure, pretty much anyone can write, but can they write for an audience that skims? Can they write headings and subheadings that help readers quickly identify what the topic is?
Great copy, combined with clear typography and hierarchy create readable websites that visitors can enjoy (skim) reading. We tailor our writing to suit your business' tone and can layout the final copy so it's clear, easy to read and navigate.
Let us help your message be seen, get in touch.