As parents we know exactly how online shopping has revolutionalised how we spend our time (& money!). When we were approached to do Becky & LoLo's website redesign we were able to apply first-hand experience and inform the design and development because we are the target market. As we found when designing & developing The Travellers' Club website, incorporating feedback from the target market is invaluable.

we knew that a responsive website that optimised the user experience across small, medium and large screens was going to be critical.

Magento website design and development

Becky & LoLo have been selling bright, practical & colourful gifts for children since the early days of e-commerce. Originally designed for large screens only, we knew that a responsive website that optimised the user experience across small, medium and large screens was going to be critical. Using analytics data, we decided to design large screen in (rather than small screen out). Why? Because even though a lot of people are browsing & shopping on smartphones and tablets desktops were still the prevailing source in this instance.

 

Magento website development for exploded navigation
Exploded Menu makes navigation easier and has space for promotions

 

Site Features:

  • e-commerce website running Magento 1.9x
  • exploded navigation menu allowing for columned design and featured items
  • customised greeting card option at checkout
  • one page checkout
  • sagepay & PayPal integration
  • customised gift options on some products

We worked closely with the team at Becky & LoLo to finalise the design and continue to help them create a great online shopping experience by adding and refining features. For example, the Becky & LoLo team had been thinking of having free customised greeting cards and we were able to implement this feature for them.

Magento e-commerce website design for Becky & LoLo featuring customised greeting card
Customised greeting card feature in shopping basket
Customised greeting card for Magento e-commerce website
Customers choose a card design and can write their own message

Little things mean a lot

As well as developing bigger features, like the customised greeting card, we also tweaked some existing features to improve the user experience. Small things like keeping the Add to Wishlist on the catalog pages but only having it show on hover means that Add to Basket is still the primary call to action but once you engage with the product, a secondary option shows up.

Personalised product options in Magento 1.9x
Customisable product options
Nicer Add to Wishlist

Happy shopping! www.beckyandlolo.co.uk

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