Revamp // Grey4Gold
Grey4Gold’s site revamp reflects a shift in the core message of the site. Initially designed to focus on the message that a new, free service was available, after a year of successfully matching candidates and job opportunities, Grey4Gold’s evolved message is focused on being the engine to recruit experience.
“Well done to you all. A great improvement, love the new fonts too. This will take us forward and do our image a power of good.
Many many thanks,” Rowland, Managing Director of Grey4Gold
“Just a word to say that that looks –and FEELS a lot better. Well done!
Regards,” Colin, Grey4Gold PR Guru
Original Remit
The site’s original design, seen below, focused on call to action buttons. As a new website, Grey4Gold’s initial objective was to gain a foothold in the competitive world of online recruitment and this was accomplished by providing a clear USP – offering a no-fee service and direct access to experienced professionals.
Evolved Remit
After a year of successful registrations, the site’s messaging has evolved to reflect an additional USP – matching candidates with job opportunities based on areas of experience. The revamp focuses on clear calls to action and increased usability on the homepage; login, registration and search. A simplified navigation menu provides a call to action hierarchy and the typography facilitates content-skimming and helps guide the user to the most relevant bits of information.
Impact
The site went live June 13 and the graph below charts visits with conversions in the 4 weeks prior (green line) against the 4 weeks after (blue line).
By making it easier for visitors to register and expediting access to core site functions such as search, the number of visits with conversions increased by 94.20% and the bounce rate improved by 5.21%.
Visit Grey4Gold.com and tap into a wealth of experienced professionals.
- Written by Maureen Young
- 13 June 2011
Some things are better shared