Flash isn't supported on iOS devices or Android 4.1+

of UK smartphone owners use the internet on their mobile device
src: Think with Google

Having your website in Flash can isolate users using mobile browsers and devices. Whatever content is in Flash is hidden from them. They won't be able to view your site properly, so they'll leave. And probably go to a competitor who has a modern website and forget all about your site.

Google's starting to warn if the website won't work on a searcher's device

As of 14 July 2014 Google's started warning US English search users if a website may not work on their device

Flash websites now come up with a warning on some devices

Would you select a website that came with a warning that it may not work on your device if there are pages of other websites that don't have a warning? No? Neither would we. Yes, we know, we're in the UK - but what Google tend to do in one market, they tend to roll out in others.

Flash isn't easily indexed by search engines

Yes, Google is able to index the text from Flash files, but that doesn't mean all search engines can. It also doesn't make Flash files crawler-friendly; the best way to ensure your site is indexed is to have the content in easily crawled HTML format.

What to do if your website's built in Flash

Time to update. Modern, responsive websites are built to work on all devices and are search-engine friendly. 

Updating your website will also enable you to more easily add and edit content as you won't have to work within Flash files. Popular content management systems like Wordpress and Joomla! empower people to maintain their website content on their own using a what you see is what you get (WYSIWYG) editor. If you love the look and feel of your Flash website, chances are pretty good that it can be updated to use modern web technology while still retaining the look and feel you want. Interested? We love making the web more user-friendly, talk to us.

Some things are better shared

  • +1 this