Reaper's Blog

What we've been up to, thoughts, useful tips and tricks, and our edit of what's new and next in the world of digital.

An infographic showing 2012′s bigger social networks; who’s on them & how you can use them as part of your marketing strategy.  The most notable entry is Pinterest, a virtual pin board website that hit 10 million unique visits in the US faster than any other website in history.

Is your pool or spa water balanced? We’ve developed an app for Tennants Distribution, the Langelier Saturation Index Calculator, that lets you calculate your LSI on the go.  It’s available now in the Android marketplace & it’s free.

What is your email signature saying? You might be missing out on an engagement opportunity.  Here are some quick tips on how to improve the engagement potential of your emails, simply by revising your email signature.

Content marketing can drive traffic, generate links and increase stickiness. These 4 I’s: Inspire, Involve, Interest, Individual should serve as the foundation to your content marketing strategy. Take time to create or curate content so every page/article has something in it for the visitor.

Ads are a great way to drive sales during the Christmas season.  An effective Google AdWords campaign doesn’t generate clicks.  It generates sales.  Start with a basic understanding of AdWords and why your landing page matters.