Reaper's Blog

What we've been up to, thoughts, useful tips and tricks, and our edit of what's new and next in the world of digital.

Static blocks let you create, edit and maintain content on non-CMS Magento pages without having to know html or edit the core files every time.  Find out how to create, edit and add them to your Magento website today.

Take the message beyond ‘You are now logged out’ or ‘You are now signed out.’  Because we’re never really signed out (not with smartphones, tablets, Wi-Fi & 3G at least), make the most out of the sign out page and use it to redirect.

You’re viewing this on a rectangle.  The biggest limitation in website design is how to work within a rectangle; monitors, laptops, iPads, 3G/4G phones all have a rectangular screen on which a site can be viewed.

Tap into the subconscious by using smarter colour choices in your website design.  Finding the perfect balance of accent vs. neutral colours online is an important part of the marketing mix.

The coveted first page search engine results placement doesn’t have a magic formula, but it does have logic.  Here are four factors that influence your search engine ranking.

Grey4Gold’s site revamp reflects a shift in the core message of the site.  Initially designed to focus on the message that a new, free service was available, after a year of successfully matching candidates and job opportunities, Grey4Gold’s evolved message is focused on being the engine to recruit experience.