Reaper's Blog

What we've been up to, thoughts, useful tips and tricks, and our edit of what's new and next in the world of digital.

2 years ago I looked up the contact info for a media agency on a Mac laptop.  I found the contact info, but the website was so poorly designed it hadn’t taken into account that I might be viewing on a smaller screen and it wouldn’t let me scroll.

Focusing on the volume of links going to your website & keyword density?  Don’t.  Search engines like Google don’t want to be manipulated into believing your page is relevant, they want proof.  And that proof lies in a natural link profile & relevancy from a time & social perspective.  SEO in 2012 ranks websites that are designed for people, not search engines.